You can have the best technology, design, and performance in the world, but if you don’t tell people about it, it won’t matter. That’s where advertising comes in. In today’s world of DVR and online streaming, companies have to make their commercials as watchable as possible in order to capture an audience. Last year, Buick did a great job with that.
Ace Metrix, an advertising analytics company, has been testing the appeal of commercials since 2009. Using at least 500 people, Ace Metrix has them rate commercials based on creativity to yield the Ace Score. Buick received high scores and was named the 2013 Brand of the Year in the luxury automotive category.
Buick has released a series of clever advertisements that focus on the brand’s value, technology, and performance. In fact, Buick’s “Landing” ad that features the 2014 Buick Enclave has been the highest rated vehicle commercial in Ace Metrix’s testing since they started in 2009.
What’s your favorite Buick commercial?