#Heatstroke is No Joke: GM Donates $200,000 to Heatstroke Awareness

Heatstroke awareness
GM is dedicated to raising heatstroke awareness.

If you’re a sensible human being, you probably know that leaving a child or pet in your car on a scorching summer day is a no-no. Yet, according to the National Highway Traffic Safety Administration (NHTSA), 37 children have lost their lives on average every year since 1998 after being left unattended in a hot vehicle. With temperatures inside a car much higher than outside, leaving your kid—two- or four-legged—in your vehicle when it’s hot out can become deadly in a matter of minutes.

Just how deadly is pretty clear. On a nice, comfortable, 75-degree day, your car can reach 100 degrees in just 20 minutes. Imagine how much worse that gets as the outside temperature rises. As we move through the summer months, organizations across the country are attempting to raise heatstroke awareness in order to save lives and really make people think. To help with this effort, GM is donating $200,000 to Safe Kids Worldwide to support the Never Leave Your Child in a Car campaign.

With GM’s donation and cooperation, Safe Kids Worldwide was able to spread its message across social media channels on National Heatstroke Prevention Day, July 31st. GM fans were encouraged to use the hashtag #heatstroke to help keep the conversation going. And even though National Heatstroke Prevention Day is over, Gjovik Auto encourages its readers to spread the word, either online or in person. Let’s aim for a 2014 where no such preventable deaths occur.

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