Despite having access to the best digital and design technology in the world, vehicle designers still need clay sculptors. Why, you might ask? Because clay sculpting in the modern world is the best way to view a concept in real life. And because the material is soft clay, it can be easily changed—sharp lines can be softened, curves can be straightened.
Recently, Buick showed us how clay sculpting played an important part in bringing the beautiful Avista concept to life. The designers had created digital mock-ups of the Avista’s door, but wanted to see it in its physical form. That is where creative sculptor Mark Dybis took over.
“We are really fortunate to work with such a talented team of sculptors,” said Aaron Stich, creative designer for Buick, in a statement. “They brought the design to life in a way we never could have imagined; it was absolutely inspiring to see how they interpreted what we had done with pen and paper. This is what it’s like in the Buick studio right now, there’s so much energy, and everyone is itching to contribute. It’s fueling the creative renaissance of the brand.”
Isn’t clay sculpting a beautiful art? We hope it never loses its place in automotive design.