Despite having access to the best digital and design technology in the world, vehicle designers still need clay sculptors. Why, you might ask? Because clay sculpting in the modern world is the best way to view a concept in real life. And because the material is soft clay, it can be easily changed—sharp lines can be softened, curves can be straightened.
Recently, Buick showed us how clay sculpting played an important part in bringing the beautiful Avista concept to life. The designers had created digital mock-ups of the Avista’s door, but wanted to see it in its physical form. That is where creative sculptor Mark Dybis took over.
“We are really fortunate to work with such a talented team of sculptors,” said Aaron Stich, creative designer for Buick, in a statement. “They brought the design to life in a way we never could have imagined; it was absolutely inspiring to see how they interpreted what we had done with pen and paper. This is what it’s like in the Buick studio right now, there’s so much energy, and everyone is itching to contribute. It’s fueling the creative renaissance of the brand.”
Isn’t clay sculpting a beautiful art? We hope it never loses its place in automotive design.
During the Super Bowl, Buick ran a spot featuring the all-new Buick Cascada. It’s a beautiful car: sleek and aerodynamic. But perhaps most importantly, it’s a convertible. Buick is so cruel… The brand has to know that making us watch a convertible speed off into the distance never looks more appealing than in February! But when you think about it, it’s just brilliant marketing.
The Buick Super Bowl ad in question starred the New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. They are attending a wedding in what looks like California’s wine country. The bride tosses the bouquet of flowers and Ratajkowski takes off, as if she’s on a fly pattern. She dives and makes the catch, prompting the other attendees to comment, “She Odell’d it!”
They then express general disbelief that Odell Beckham Jr. is in attendance but that is quickly overshadowed by their disbelief that “that convertible is a Buick.”
The 2015 Buick Encore may be small in size, but it offers a lot when it comes to safety. Recently, the Encore earned a 5-Star safety rating from the National Highway Traffic Safety Administration (NHTSA)—the highest score awarded by the federal government.
Encore’s 5-Star Safety Rating
With the addition of the Encore’s 5-Star safety rating, the entire 2015 Buick lineup has now received a 5-Star Overall Vehicle Score, including the Enclave, LaCrosse, Regal, and Verano.
“Consumers are consistently surprised to discover Encore provides the characteristics they expect in our larger offerings – style, sophistication, connectivity and comfort,” said Duncan Aldred, vice president of Buick, in a statement. “NHTSA’s evaluation affirms Encore lives up to Buick’s safety reputation.”
Making the Encore so strong is its high- and ultra-high strength steel body structure. It also comes equipped with 10 standard air bags to keep all passengers safe. Available safety features include rear cross traffic alert, side blind zone alert, front- and rear-park assist, forward collision alert, and lane departure warning.
The future of Buick comes in the form of the Buick Avenir concept. A deeper look at the Avenir gives the viewer the sensation that Buick engineers were having fun and pushing the limits of their current design potential. Pushing so hard in fact that they pushed a little into the future. This could be why they named it Avenir in the first place. It means “future” in French.
If the Avenir or anything like it made it into production, it would certainly prove to be the flagship sedan for Buick. The Avenir’s looks alone suggests that. It has a “tapered tail evocative of the old Buick Riviera sporty coupe,” says USA Today. A low-profile combined with 21 inch wheels lend the Avenir an appealingly sporty appearance.
Everything about what’s under the hood screams flagship. The Buick Avenir concept is powered by a V6 with direct-injection, coupled to a nine-speed automatic that sends thrust to all four wheels.
If the Avenir is how Buick’s future looks, the future looks very bright. Not the state of the current Buick models is anything to sneeze at! Visit Gjovik Auto in Sandwich and see for yourself.
Car touchscreens are responsible for more and more tasks nowadays, the least of which include playing music files, planning navigation routes, adjusting climate control, placing calls, and more.
Making the onboard computer handle all this is difficult enough, but at Gjovik Auto, what we’ve found is that the hardest part is making all of these tasks available to owners in a way that is intuitive and, especially, reliable to use.
Buick IntelliLink infotainment
“Car shoppers expect their in-car infotainment systems to offer not only a full range of convenience features but also complete dependability and functionally,” said Karl Brauer, senior editor of Kelley Blue Book. “That means a rapid response to user inputs and hardware components that consistently withstand consumer demands.”
To meet those demands, the Buick IntelliLink infotainment system is subjected to exhaustive testing inside and outside the car. A special stability lab can simulate 210 days of continuous in-car use within a week, during which the IntelliLink system will receive the equivalent of more than 2 million touchscreen pushes! Now that’s reliability!
By now, we are more or less all aware of Buick’s recent rebranding efforts. But no matter how many commercials you make, eventually you have to have great products to back up the marketing. Of course, Buick does, and the new Buick LaCrosse is the best example yet. It’s a sturdy and practical car, yet elegant inside and out, and it just won the highest reliability rating from Consumer Reports.
The new LaCrosse comes with great features in all areas of its design—from the OnStar 4G LTE Wi-Fi capability to the powertrain options to the stylish exterior design and even to the interior technology like the rearview camera. Of course, you’d need to come see us at Gjovik Auto to get a full run down on the features, but we can give you a glimpse here. We’re especially excited about the two engine options—a four cylinder with eAssist or even a bigger V6.
Come see us at Gjovik to check out the new LaCrosse and the rest of the current Buick lineup, which is full of great products that validate Buick’s new marketing strategies. Whether it’s the LaCrosse or the Encore or any other Buick, we’ve got just the car for you.
Buick has hinted that the Envision compact crossover could make its way to the United States sometime in 2015. The American version of the Envision is anticipated to have the option of a mild hybrid system along with a traditional gas engine. The mild hybrid system will turn the vehicle’s engine off whenever the car is coasting, applying the brakes, or not in motion, and then restart when accelerating.
There has not been an official confirmation of the Envision coming to America, but there is no reason why Buick would not introduce the crossover to the U.S. market. The Envision would be joining one of the largest growing car segments in the country. Car Scoops reports that a Buick spokesperson has “acknowledged that the company is currently looking at the possibility of bringing the Envision to the US market. If it arrives in the United States, the Envision should be offered with front- and all-wheel drive versions, while power would come from a four-cylinder engine.” The Envision would be up against other SUVs like the Acura RDX, Audi Q5, and the Honda CR-V. Hopefully we will see the Envision compact crossover in 2015 as predicted!
In a somewhat surprising turn of events, customer satisfaction for Buick and Chevrolet is on the rise in the American Customer Satisfaction Index, a widely watched consumer survey.
Customer Satisfaction for Buick and Chevrolet on the Rise
While the overall scores for the auto industry fell 1.2 percent, Buick rose 1 percent with Chevrolet gaining an impressive 4 percent. These were the only two automotive brands that made positive ground in the study. The results are based on surveys from 4,360 consumers by phone and email and asked them to evaluate their recent automotive purchase experience (within the past three years).
“A considerable investment in Buick appears to be paying off for General Motors,” Claes Fornell, the study’s author, wrote in the report. “Sales are up 12.5 percent for the first half of the year—the largest increase of any GM car—led by a surge in sales of the Buick Encore.”
You might have heard our giddy screams of excitement here at Gjovik Auto when we found out that Opel Cascada was bound for US dealers, but now Buick has doubled down on the exciting news, revealing the new 2015 Envision in full for the first time at the Chengdu Auto Show in China.
Motor Authority summed up some of the features of the Envision currently available: “For the Chinese market, the Envision has been announced with a turbocharged and direct-injected 2.0-liter four-cylinder engine rated at 260 horsepower and 247 lb-ft of torque. A six-speed automatic and all-wheel drive is standard across the range.”
Look for all of those features and more—including tons of advanced safety equipment like Rear Cross Traffic Alert and Lane-Keeping Assist—when the Envision makes its way to dealers like Gjovik sometime early next year. With the Cascada and Envision to look forward to, it’s certainly a good time to be with Buick!
If you wanted a car larger than the Encore but not quite as large as the Enclave, Buick may have the answer for you. Well, they will soon.
At the Chengdu Motor Show, the automaker just debuted the Buick Envision, a crossover meant for the Chinese market and, we notice, that it lives up to Buick’s tradition of naming its larger cars with the “en-” prefix.
It may, however, reach well beyond China and all the way to North America. There is a very real place and demand for a midsize crossover in Buick’s model lineup, and we wouldn’t be surprised to see the Envision make its way overseas next year as a 2016 model.
Overall, the new car looks similar to the Encore, but larger and with its own identity. It’s got a stylish and sporty design, highlighted by a drag-reducing grille, wing-style front, curved flank lines, and a wing-shaped spoiler. The engine is a 2.0-liter turbocharged four-cylinder that outputs 256 horsepower and 260 pound-feet of torque through a standard intelligent all-wheel-drive system.
If it does come to North America, we’ll be sure to have it for you at Gjovik Auto!