Chevrolet Donates $1 Million to the American Cancer Society

Chevrolet“Having cancer is hard. Finding help shouldn’t be. Thanks in part to Chevy’s $1 million gift, the American Cancer Society will continue to care for people fighting cancer by connecting them with the information, day-to-day help and the emotional support they need to help them focus on getting well.”

Lin Mac Master, the American Cancer Society’s chief revenue marketing and communications officer, expressed his gratitude for Chevrolet’s Purple Roads initiative and the resulting donation.

Chevy’s generous donation was made possible through the participation of supporters who “purpled” their Facebook and Twitter profiles for World Cancer Day on Feb. 4.

Were you one of over 1 million supporters?

Chevrolet donated $1 dollar for every purple profile up to $1 million to support the American Cancer Society’s Road to Recovery program. The program provides transportation to cancer patients who otherwise wouldn’t have a ride to and from treatment.

Though World Cancer Day has passed, we at Gjovik Auto are proud of the continued support cancer patients will receive as they journey on the road to recovery.

#Heatstroke is No Joke: GM Donates $200,000 to Heatstroke Awareness

Heatstroke awareness
GM is dedicated to raising heatstroke awareness.

If you’re a sensible human being, you probably know that leaving a child or pet in your car on a scorching summer day is a no-no. Yet, according to the National Highway Traffic Safety Administration (NHTSA), 37 children have lost their lives on average every year since 1998 after being left unattended in a hot vehicle. With temperatures inside a car much higher than outside, leaving your kid—two- or four-legged—in your vehicle when it’s hot out can become deadly in a matter of minutes.

Just how deadly is pretty clear. On a nice, comfortable, 75-degree day, your car can reach 100 degrees in just 20 minutes. Imagine how much worse that gets as the outside temperature rises. As we move through the summer months, organizations across the country are attempting to raise heatstroke awareness in order to save lives and really make people think. To help with this effort, GM is donating $200,000 to Safe Kids Worldwide to support the Never Leave Your Child in a Car campaign.

With GM’s donation and cooperation, Safe Kids Worldwide was able to spread its message across social media channels on National Heatstroke Prevention Day, July 31st. GM fans were encouraged to use the hashtag #heatstroke to help keep the conversation going. And even though National Heatstroke Prevention Day is over, Gjovik Auto encourages its readers to spread the word, either online or in person. Let’s aim for a 2014 where no such preventable deaths occur.