Despite having access to the best digital and design technology in the world, vehicle designers still need clay sculptors. Why, you might ask? Because clay sculpting in the modern world is the best way to view a concept in real life. And because the material is soft clay, it can be easily changed—sharp lines can be softened, curves can be straightened.
Recently, Buick showed us how clay sculpting played an important part in bringing the beautiful Avista concept to life. The designers had created digital mock-ups of the Avista’s door, but wanted to see it in its physical form. That is where creative sculptor Mark Dybis took over.
“We are really fortunate to work with such a talented team of sculptors,” said Aaron Stich, creative designer for Buick, in a statement. “They brought the design to life in a way we never could have imagined; it was absolutely inspiring to see how they interpreted what we had done with pen and paper. This is what it’s like in the Buick studio right now, there’s so much energy, and everyone is itching to contribute. It’s fueling the creative renaissance of the brand.”
Isn’t clay sculpting a beautiful art? We hope it never loses its place in automotive design.
Now that spring is here, it is time to get your car ready for any spring and summer road trips you might take. A neglected car can lead to bigger problems down the road, eventually costing you even more money. Because of this, April is recognized as Car Care Month.
In 2014, at car care events held across the country, the Car Care Council found that 84% of vehicles participating in the events were in need of some sort of service or repairs. The biggest problem was oil changes; in fact, 25% of the cars at the events needed an oil change. Other common problems included dirty air filters, worn out windshield wipers, and coolant issues.
Of course, all of these issues on their own are relatively minor. But, if you have more than one of these issues or if you just choose to ignore it, it can lead to much bigger (and more expensive) problems. That is why preventative, routine maintenance is so important.
If you want to take care of your car this month and catch up on its maintenance, schedule an appointment today with us here at Gjovik Auto.
During the Super Bowl, Buick ran a spot featuring the all-new Buick Cascada. It’s a beautiful car: sleek and aerodynamic. But perhaps most importantly, it’s a convertible. Buick is so cruel… The brand has to know that making us watch a convertible speed off into the distance never looks more appealing than in February! But when you think about it, it’s just brilliant marketing.
The Buick Super Bowl ad in question starred the New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. They are attending a wedding in what looks like California’s wine country. The bride tosses the bouquet of flowers and Ratajkowski takes off, as if she’s on a fly pattern. She dives and makes the catch, prompting the other attendees to comment, “She Odell’d it!”
They then express general disbelief that Odell Beckham Jr. is in attendance but that is quickly overshadowed by their disbelief that “that convertible is a Buick.”
Car touchscreens are responsible for more and more tasks nowadays, the least of which include playing music files, planning navigation routes, adjusting climate control, placing calls, and more.
Making the onboard computer handle all this is difficult enough, but at Gjovik Auto, what we’ve found is that the hardest part is making all of these tasks available to owners in a way that is intuitive and, especially, reliable to use.
Buick IntelliLink infotainment
“Car shoppers expect their in-car infotainment systems to offer not only a full range of convenience features but also complete dependability and functionally,” said Karl Brauer, senior editor of Kelley Blue Book. “That means a rapid response to user inputs and hardware components that consistently withstand consumer demands.”
To meet those demands, the Buick IntelliLink infotainment system is subjected to exhaustive testing inside and outside the car. A special stability lab can simulate 210 days of continuous in-car use within a week, during which the IntelliLink system will receive the equivalent of more than 2 million touchscreen pushes! Now that’s reliability!
In a somewhat surprising turn of events, customer satisfaction for Buick and Chevrolet is on the rise in the American Customer Satisfaction Index, a widely watched consumer survey.
Customer Satisfaction for Buick and Chevrolet on the Rise
While the overall scores for the auto industry fell 1.2 percent, Buick rose 1 percent with Chevrolet gaining an impressive 4 percent. These were the only two automotive brands that made positive ground in the study. The results are based on surveys from 4,360 consumers by phone and email and asked them to evaluate their recent automotive purchase experience (within the past three years).
“A considerable investment in Buick appears to be paying off for General Motors,” Claes Fornell, the study’s author, wrote in the report. “Sales are up 12.5 percent for the first half of the year—the largest increase of any GM car—led by a surge in sales of the Buick Encore.”
USA Today is noting that Consumer Reports, America’s premier consumer advocacy publication, has recommended the updated 2014 Buick Regal over its pricier foreign competitors.
The Buick earned a “recommended” rating from Consumer Reports and scored 83 points out of a possible 100. That puts it in the same rating category as luxury cars from Volvo, Mercedes-Benz, and BMW. The big difference, though, is that the Buick is by far the least expensive.
“Regal beat the Volvo S60 in a head-to-head road test,” wrote Consumer Reports. “Ultimately, the Regal wound up finishing just one point shy of the class-leading BMW 328i and tied the Mercedes-Benz C250 for second place in the organization’s overall ratings of upscale sport sedans – while costing thousands less.”
Over $8,700 less, to be exact. That’s the price difference between the Buick Regal Premium 2-liter, 4-cylinder turbo, front wheel drive, sports sedan and the significantly costlier BMW 328i, rear wheel drive model – despite the fact that both cars scored almost identical ratings.
The magazine’s director of automotive testing, Jake Fisher, says, “The Regal is a thoroughly developed and satisfying midsized sports sedan that’s more reminiscent of a German sports car than the softly sprung luxo-barges that Buick was once known for.” To experience the luxury and value of a new and improved Buick for yourself, stop by Gjovik Auto today.
Buick is staying ahead of the curve by installing a rearview camera in each of its 2015 models. That’s right; every single 2015 model will come with the increasingly important technology as a standard feature.
Customers no longer have to pay extra for a feature the automaker realizes most, if not all, of its consumers will want.
“We know our customers are very safety conscious,” said Duncan Aldred, U.S. VP of Buick and GMC. “The current Buick lineup holds many safety accolades, but we are always pushing to be at the forefront with our vehicles being among the safest available.”
In addition to the rearview camera, all 2015 vehicles will also provide owners with a subscription to OnStar Automatic Crash Response, complimentary for the first six months. Advanced safety technologies like Forward Collision Alert, Side Blind Zone Alert, Lane Departure Warning, and Rear Cross Traffic Alert can be added as well.
As a result of the priority given to safety, the National Highway Traffic Safety Administration has already awarded Buick’s entire 2015 lineup with a 5-Star Overall Vehicle Score for safety.
We at Gjovik Auto, however, aren’t surprised. Excellence is at the core of the Buick brand. See for yourself; check out our current 2015 inventory today.
Car and Driver captured some exclusive images recently, discovering the next-generation of the Buick Verano, which will most likely hit dealerships as a 2016 model, sporting camouflage in Germany. The next Verano, Buick’s small sedan based on the same platform as the Chevy Cruze, will be the start of a whole new generation of Veranos, and as far as these photos show, the brand is on the right track.
It’s important to note that the Cruze actually sports a slightly different look depending on if you’re looking at the Asian or American version, and that might carry over to the new Verano. However, no matter what version of the Verano we’re looking at, there are a few things that remain relevant and exciting. Despite the camouflage, here at Gjovik Auto we can tell that the new Verano is big on aerodynamics and just as big on getting smaller.
The Verano looks to be trimming down in size which probably means it will also be adding new, more efficient engine options to the mix. Car and Driver even take some guesses—we could see a 1.4L base engine as well as 2.0L turbo-diesel option. No matter what, one thing’s for sure—we’re going to love the 2016 Buick Verano. And we think you will too.
You can have the best technology, design, and performance in the world, but if you don’t tell people about it, it won’t matter. That’s where advertising comes in. In today’s world of DVR and online streaming, companies have to make their commercials as watchable as possible in order to capture an audience. Last year, Buick did a great job with that.
Ace Metrix, an advertising analytics company, has been testing the appeal of commercials since 2009. Using at least 500 people, Ace Metrix has them rate commercials based on creativity to yield the Ace Score. Buick received high scores and was named the 2013 Brand of the Year in the luxury automotive category.
Buick has released a series of clever advertisements that focus on the brand’s value, technology, and performance. In fact, Buick’s “Landing” ad that features the 2014 Buick Enclave has been the highest rated vehicle commercial in Ace Metrix’s testing since they started in 2009.
Buick just broke a 29-year old sales record. In 1984, Buick set a sales record by selling 1,003,345 vehicles worldwide. For 2013, Buick smashed that record by delivering 1,032,056 vehicles in China, the United States, Canada, and Mexico.
Buick saw a global sales increase of 15.4 percent when compared to 2012. China led Buick’s sales gains with 809,918 total sales—a 15.7 percent gain. The U.S. saw a gain of 13.9 percent with 205,509 deliveries. Another American victory was the fact that 42 percent of Buick buyers were new to the brand.
Leading Buick’s sales was its popular, new Encore. This small crossover ended the year with 97,311 sales worldwide. Buick’s large crossover, the Enclave, also had a successful year with a 6.5 percent growth in North America.
Come check out the full Buick lineup at Gjovik Auto and you may be surprised to find yourself wanting your next new car to be a Buick.